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. this year that number is expected to rise to as much as 40%, and today when michelle obama goes out to the university of northern iowa, she will be giving a speech, but it's not just a speech, she is also be asking the supporters there to cast their votes nearly on the spot. there's a polling place just a few steps away. >> all right. peter alexander, thank you. >>> for more on this week's events on the campaign trail, we eco-eel look ahead to next week's first debate. tom brokaw is here, david gregory, mott railer of "meet the dress" and chuck todd, the nbc chief white house correspondent. too many titles, we're out of time. the president's closing argument. a two-minute ad he put out in a sign of the campaign, a sign of confidence, chuck, we'll start with you? >> we looked and did some of our own polling, did it the last couple of weeks and among people who say they will vote before election day, the president wins 2-1. that's why they are doing it. all about early voting. half of the battleground states, 50% or more of the voters will vote early, florida, colorado, nevada, north
. >> all right. >> reporter: the new guidelines are supported by first lady michelle obama's campaign against childhood obesity. >> when we're talking about getting kids running around and playing again, it is important to understand that this isn't just about fun and games. this isn't a joke. it's about their health. >> reporter: schools can provide more servings of fruit, vegetables and low-fat milk for students who need additional calories. >> 850 calories is a nice lunch. that's filling. where the kids are saying they are hungry is several hours later for after-school sports and they don't have the energy to be able to do that. >> reporter: the "we are hungry" video has gotten more than 100,000 views since it was posted last week, a strong message from students who find their new lunch program hard to swallow. now in response to the parody a representative for the usda told nbc news the amount of food on a kid's plate is not much different than in years past. it's simply healthier. the new standards were developed using the latest science at the institute of medicine which determi
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